The renaissance of the renaissance has arisen! The past era is revived in the event series of Der Salon. From the digital to the physical marketing touchpoints, a unified branding had to be created to introduce the art and intellectual historical epoch into the digital age.
Inspired by the 18th-century salons, Sylvia created Der Salon, a place where she invites selected personalities of international standing from the fields of business, politics, and culture every month. In a closed circle, economic and socio-political issues are raised critically, cycles of change are questioned and ideas for forming a progressive system are discussed.
Sylvia approached HIVER looking for help for Der Salon Brand Identity - for clarity on the tone of voice, to have a stronger, consistent visual identity, to help with fonts and color, and to attract her ideal audience through her branding.
A new and appealing brand identity that looks fresh, elegant, clean, and exquisite. You can see the results of this project in the images below.
HIVER had the pleasure to work alongside Sylvia to pull together the identity design, and a logo to frame what Der Salon is, communicate their values and set up the project for success in marketing her brand.