A content production for HP Industrial Print, created to capture one of the most important international events for digital printing and turn it into lasting social media, customer and internal communication assets.
About the event
Hunkeler Innovationdays is one of the most important international events for high performance digital printing and finishing. The event takes place at Messe Luzern in Switzerland and brings together leading companies, technologies, customers and decision makers from the print industry.
For HP Industrial Print, the event is an important stage to present large scale printing technology, meet customers, run live demos and create visibility around major product and business moments.
HIVER has supported HP Industrial Print at this event for more than five years, helping capture the people, technology and business moments that define HP’s presence in Lucerne.
The goal
The goal was to create content that did not stop working when the event ended.
HP needed video and photo material for LinkedIn, customer communication, internal updates and future event promotion. The content had to show the scale of the event, the technology on site, the energy around the booth and the business moments happening live.
This included social media clips, event impressions, customer moments, product shots and photos of major deals around high value printing presses.
The production
We produced video and photo content directly at the event in Lucerne over several shooting days.
The focus was on capturing real moments: live demos, customer interactions, booth activity, product details, interviews and key scenes that showed what HP Industrial Print brought to Hunkeler Innovationdays.
At the same time, the production was planned to create material beyond the event itself. Content could also be used for follow up communication, internal presentations and related industry events such as Dscoop in California.
Why it worked
The value was not just one event recap.
From a few days of production, HP received a library of high quality assets that could be used for months across different channels. The videos and photos helped reach people who were not at the event, support sales and customer communication, and document the importance of HP’s presence at one of the key industry events in digital printing.
Because we have supported HP at Hunkeler Innovationdays for more than five years, the production could also build on a deep understanding of the event, the audience, the technology and the type of content HP needs after the event.
The result
A complete event content package for HP Industrial Print: video, photography, social media assets, internal communication material and reusable content for future campaigns and events.
The project helped HP extend the reach of Hunkeler Innovationdays far beyond the people who were physically in Lucerne.
