A customer testimonial video for Timly, filmed on location at Airbeat One, one of the largest festivals in Europe.
About Timly and Airbeat One
Timly is a Swiss software company that helps organizations manage assets, maintenance cycles and physical inventory in one digital system.
Airbeat One has been running since 2002 and brings around 200,000 visitors together over a single weekend. Hundreds of teams, service providers and partner companies work on the site at the same time, and every vehicle, tool and piece of material has to be handed out, used and returned without anyone losing track of it.
The goal
Timly wanted to show the software at a scale that speaks for itself.
An office setting proves that a product works. A festival with 200,000 visitors and 1,100 tracked objects proves that it holds up under pressure. For a B2B software company, that difference is what makes a prospect believe the tool will survive their own operation.
The video
We filmed on the festival grounds ahead of the event weekend, with sound recorded on location.
The production was planned to stay light and fast, so the crew could follow the actual work instead of interrupting it. The film combines the interviews with real footage of the operation: QR codes being scanned, vehicles photographed at handover, signatures taken on the spot.
Why it works
The setting does the arguing.
Anyone watching sees the software used under conditions harder than their own.
Kevin Bark and Mirco Stachowiak from the vehicles and materials team at Airbeat One explain the situation in their own words, which carries further than any product claim from the vendor.
The result
A customer story Timly can use on the website, in sales conversations and in campaigns.
It answers the question that comes up in almost every larger deal: does the system still hold when the operation gets messy? A prospect running a warehouse, a depot or a construction site sees a setup less predictable than their own, kept under control with the same tool.
