A product website for MotionUI that takes visitors from the first look to the Pro upgrade in one connected system.
About the client
MotionUI is a plugin bundle for After Effects, Figma and Premiere Pro that brings UI animation tools and Claude Code into the motion design workflow.
The challenge
A new piece of software that people need to understand within seconds, install without friction and then come back to upgrade.
What we built
A site built around the full funnel. Visitors see what the plugin does, install it, start with the free version or the trial, and return to the Pro page to upgrade.
Payments run through Lemon Squeezy in the background, and the app builds and updates are hosted on their own subdomain, so download, license and update all work together as one system.
Scope
Product website
Web design
Checkout integration
Update hosting
Conversion tracking
Framer development
