The video for IfFP was built around interviews with its lecturers, students, graduates and team.
About IfFP
IfFP is the Swiss Institute for Financial Planning. It trains financial advisors, planners, insurance specialists, and compliance officers from federal diplomas to internationally recognized qualifications.
Earning a qualification like this is a serious commitment of time and money, and most people do it while working full-time. Before anyone signs up, they want to know what it actually changes for them.
The goal
Make the decision to sign up easier and better informed.
The video introduces the lecturers, the students, and the graduates who already hold the qualification. It answers the questions a course page never gets to.
The video
We interviewed four groups: lecturers, students, graduates, and the IfFP team.
The graduates share their story: where they were before the program and what changed after it. That's the part someone thinking about signing up wants to hear. The lecturers explain how they teach and what they expect, and the team shows who is behind the institute. We cut the separate interviews into one storyline, so the video builds instead of starting over with every new speaker.
Why it works
The viewer meets the people before reading a module description.
They see what graduates achieved, who else would be in the room, and get a sense of how the lecturers think and what the institute stands for. Those are the questions people hesitate over before signing up, and showing this video answers them more easily than a course description.
The result
A video that does the introducing before anyone from IfFP has to.
In about a minute, someone thinking about signing up sees the standard, the people, and the outcome. They arrive at the course page already knowing who they will be learning from, which is a different starting point from a list of modules.
