WINTER Medizintechnik website
A website for WINTER Medizintechnik that turns a medical device rental into a health brand people trust.
About the client
WINTER Medizintechnik rents and sells Kinetec and Artromot motorized movement splints across Switzerland, to patients after surgery and to clinics and orthopedic practices.
The challenge
The goal was a lifestyle health brand. Positioned at the upper end of healthcare without feeling like luxury, and still simple enough for someone who just came home from an operation.
Every page had to build confidence in the medical technology and at the same time be built to convert.
What we built
A clear structure around the two main paths: renting for patients and buying for clinics, with a dedicated page for every splint.
Each page is optimized for classic search and for AI search, from structured content and markup to technical SEO, so patients and referring doctors find WINTER when they look for a splint.
Scope
Brand direction
Web design
Copywriting
SEO and GEO
Conversion tracking
Framer development
